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How to Measure Your Fundraising Effectiveness — And Why the Cost of Fundraising Alone is Not Enough

As a nonprofit board or staff leader, you know firsthand how much your organization depends on fundraising to support its work. You also know how much attention is paid to how nonprofits raise the dollars that they need to support their missions. One doesn’t have to look far to find news stories and other advisories about organizations that are being accused of spending too much on fundraising.

To address this issue, BoardSource, along with our colleagues at the Association of Fundraising ProfessionalsBBB Wise Giving Alliance, and GuideStar, has developed a new framework — a more balanced approach — for evaluating fundraising effectiveness. It emphasizes how important it is to invest in strong and sustainable fundraising programs as well as to ensure that your organization is being smart and strategic about the return on investment that it is getting from those investments.

Visit our website for an overview of this new framework as well as three additional tools — a toolkit to help your nonprofit's leaders apply the framework to your organization, a PowerPoint deck to start the conversation about your organization's fundraising measures, and an Excel tool to help you calculate your organization's scores.

https://boardsource.org/initiatives/measuring-fundraising-effectiveness/

 

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We’re hiring! BoardSource is seeking to fill two positions: 1) Foundation Relations Manager/Development Associate/Strategic Development & Partnerships Associate Manager, and 2) Office Assistant. We’ve been named one of the Best Nonprofits to Work For by The Nonprofit Times. Come join us. Learn more.

Seattle beckons. The BoardSource Leadership Forum is now a biennial event, so don’t miss out on participating in this year’s conference, taking place in Seattle on October 19 & 20. Several hundred nonprofit leaders have already registered for the forum; make your plans now.

Read the top six blog posts of 2016. Do you subscribe to the BoardSource Blog? If not, now’s a great time to do so. Catch up on what you missed in 2016.

Have a governance challenge you want to discuss with your peers? BoardSource’s members are a great resource, and they’re sharing insights, viewpoints, and resources on the BoardSource Exchange. Log in and then join in at exchange.boardsource.org.

 

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Upcoming Webinars & Trainings

Webinar 101
Theory of Change: The Strategic Planning Process
January 18 | 3:00-4:00 pm ET | Members $0 | Nonmembers $35

Strategic planning provides the organization with more than a work plan. Learn how you can benefit from the strategic planning process itself, how to identify the right facilitator, and specific tools for implementation and accountability.


Webinar 201
Governance Has Its Virtues
January 25 | 3:00-4:00 pm ET | Members $0 | Nonmembers $75

We tend to think of virtues — courage, generosity, good temper, modesty — as abstract and fuzzy, but in fact they can be very practical in nature and offer concrete guidance for sound decision making. This webinar will provide resources and rationales for helping board members identify, cultivate, and practice virtues as they govern.


Webinar series
Certificate of Nonprofit Board Education
Jan. 26 and Wednesdays, Feb. 1-March 1 | 2:00-3:30 pm ET | $499 Members Only

This webinar series is for new and potential board members; those who are new to working with a board, such as staff and consultants; and others who want to understand the major building blocks of an effective board. The program covers the fundamental nonprofit governance concepts every nonprofit leader should understand.


Webinar series
Leadership Certificate for Nonprofit Board Chairs
Tuesdays, February 7-21 | 2:00-3:30 pm ET | $399 Members only 

This unique certificate program allows you to connect with a governance expert as well as with other nonprofit board chairs to conquer the unique challenges and issues that encompass the board chair position.

 

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